I’m really excited to share with you that we’ve just taken delivery of a new range of ruched dresses by UK designer Atom Label. From the fashion house of Jolaby, these fab dresses and jumpsuits are designed and made in Leeds.  And our customers can’t get enough of them! Within just two days of them being out on our shopfloor, we sold out of one style. One customer – she won’t mind me saying she is a curvy size 16,  convinced ruched dresses make her look bigger, always opted for A-line shapes. With a little persuasion, I got her into one of these new dresses and she is over the moon. The ruched dress she chose complemented her curves and hid her tummy perfectly. She loves the fact it fits her tightly but doesn’t cling in the wrong places.

This collection of dresses and trendy jumpsuits is ideal for Royal Ascot as it ticks all the dress code requirements. If you are going to a wedding, there are also fabulous styles for wedding guests with the dresses and jumpsuits easily dressed up with a statement hat and heels.

Ruched dresses – why they work

The key to ruched dresses is the fabric and the way it falls. Our collection by Atom Label is super soft silk jersey. Furthermore, this means the drapes and folds of the fabric hang elegantly. They are not thick and heavy like some ruched dresses which does result in you looking bigger.

Important too is the fact that the stretchy fabric allows you to move easily. As a result of this, you don’t feel like you are in a strait jacket like you can do with some body-con dresses.

The other great thing with these dresses is you can ruch them up to suit your figure. You can easily adjust the drapes and pleats to cover your tummy exactly where you want. What’s more, at the back, clever ruching also hides back bulges. Again, you can adjust the pleating to suit your shape.

Another great design detail is clever pleating down the sides of the dresses. This also gives a ruched effect which means the dresses are body con but don’t cling tightly to reveal lumps and bumps.

I also love the way you can wear the dresses and the jumpsuits off the shoulder, on one shoulder or up on your shoulders. Even better, your arms are still covered whichever way you wear them so it works brilliantly.

Add to this the fact these dresses don’t crease and pack like a dream. Easy wear and easy care. Plus, you can look slimmer without going on that diet!