Gina Bacconi is a designer dress label that has been around a long time. She is part of the famous Shubette fashion house in London, which has been around since 1913.  So, there is nothing Gina Bacconi doesn’t know about dressing right for any occasion.

It is  a true boutique collection offering everything from day, holiday and cruise dresses to party and evening dresses to special occasion dresses.

The 2017 collection is now arriving with us and it is gorgeous! I think the secret to Gina Bacconi’s success is that she has moved with the times. The designer has truly listened to what women want from dresses. She also appeals to women of all ages. I have been selling her dresses to women in their early twenties going to Ascot. Equally, women in their late seventies are buying from this collection for cruises. The price point is really good too starting at £175. This on a par with high street shops like Coast and Phase Eight.

Gina Bacconi – discover her style for yourself

Dresses are key in this year’s collection. There is something for any occasion so whatever your social calendar is looking like, Gina Bacconi can dress you for it.

Most have sleeves, some with sleeves to the elbow which is perfect for those of us that prefer more cover than just cap sleeves.

Clever layering on some styles (like style SNN7116 featured above) really flatters your tummy and hips but is not over the top or too fru-fru.

I also love the way Gina Bacconi has taken a simple shift dress style SNN7073 and made it special. This style is embellished with pretty lace applique towards the hemline. To this is added a lace cardigan that is worn open at the back. It covers your arms and gives you a jacket effect without being over-heavy. This is a perfect dress for the races and summer weddings. The lace cardigan also looks fab worn with other dresses or even over a T-shirt and jeans for a more casual look.

Easy to wear, easy to pack and easy to accessorise, why not get some Gina Bacconi style in your life right now? Unlike many other famous fashion labels, she’s lasted the test of time so she must know her stuff!