It may be chilly outside but inside my boutique, floral dresses are blooming. We’ve been busy transforming the shop from winter to spring as our gorgeous spring/summer collections are all arriving now.  Walking in this morning and it actually not being pitch black outside plus seeing so many fresh floral dresses really cheered me. Spring is definitely on its way!

Floral dresses are definitely in for 2017. Flower power is back but not the bold 1960’s looks. There are a lot of delicate floral prints featuring small daisies and delicate flowerheads. The look is feminine, fresh and will never date. It is perfect for occasions such as weddings, garden parties, race days and summer holidays at home or abroad.

Blooming lovely floral dresses

Floral prints get a new lease of life this season.  Fans of vintage-inspired floral dresses certainly won’t be disappointed. Take a look at our gorgeous Veromia Occasions collection which features fabulous 1950’s inspired dresses in soft pastel floral prints. There are also stunning maxi dresses and shift dresses all carrying the floral theme.

This whole collection was designed for the woman who needs a dress that can take her to any event – from a summer barbecue to a very formal function. The price point is fabulous too with floral dresses starting from £165.

The key with any floral dress is to choose a print that doesn’t overpower you. If you are petite, a smaller flower print will look better. For taller figures, the chances are you can take a busier floral design, often featured by designers like Frank Lyman. 

Many of the dresses this season have the print featured front and back so you can bloom whichever way you turn.  Watch this space for our amazing Amsterdam collection of dresses to arrive. Smashed Lemon do dresses with funky floral prints front and back. Prices start from just £69 so they are perfect day and summer holiday dresses.

What’s more, you can wash them and they don’t need ironing. More time to sit back and smell the roses!