And the winner is….Fab Frocks! Just had to share with you our latest award win! On Friday night, I attended the Dorset Wedding Supplier Awards along with my Fab Frocks business partner Steve. Here, we scooped the ‘Best Wedding Attire’ award. This is the third time we have won in the four years this event has been running.

This wonderful night brings together the best in the wedding industry from across the county. It celebrates hard work and dedication.  The weekends that photographers, cake makers and florists, to name but a few, give up. The long hours put in. All that goes in to the mix of running an independent business in a sector you have to be passionate about to work in.

The application is judged blind by a panel of wedding experts.  You have to spend hours taking your business name out of any evidence you use to support your application so they have no idea which business you are. This gives the awards true objectivity.

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The judges comments include high praise for the fact we offer everything under one roof for a mother of the bride  – a top to toe experience with outfit, hats, shoes and handbag. They are also impressed that we are one of only a handful of occasion wear shops in the UK to have a fully responsive online shop boutique. This allows our customers to try on outfits in the comfort of their own home and to shop 24/7.

We’ve just helped one lovely lady who lives in the highlands of Scotland. Her nearest shopping centre is over 100 miles away! Imagine forgetting the milk?! She was delighted to be able to find a special occasion outfit through our online shop.

So a big thank you to Dorset Wedding Supplier Awards for another great night out. Thank you for all your support of the wedding industry in Dorset. A big thank you also to all our customers who provided testimonials for our application.

For us, this award is our badge of honour. A big pat on the back for our small but hard working team here at Fab Frocks.