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Category: Summer dresses

Veromia Occasions VO2216 wedding guest dresses

Veromia Occasions – dressing up just got easy

“I want to look smart but I want a dress I can wear again.”  The Veromia Occasions label is the answer to this dressing-up dilemma.  Veromia Occasions is all about offering on-trend dresses suitable for any occasion. People who come to me and buy this label range from wedding guests to Royal Ascot VIPs to […]


Holiday dresses Michaela Louisa 8600

Holiday dresses – find your perfect travelling companions!

Choosing the right holiday dresses can make your break away hassle-free. Obviously, the type of holiday dresses you choose depends on the type of vacation you are having. However, a few simple guidelines will help you keep to that luggage allowance without stressing. Holiday dresses – top tips Crease free is key. The last thing […]


Veromia Occasions Royal Ascot dresses

Royal Ascot – how to wear the winning dress code

Royal Ascot is the most glamorous event of the racing calendar. It’s not just about what you win, it’s also about what you wear! And for 2018, Royal Ascot is making dress code rules more strict than ever before, so much so it’s been in all the press recently. It doesn’t matter whether you are […]


Loyalty scheme Fab Frocks Smashed Lemon

Introducing our fab loyalty scheme – how to shop with rewards

The biggest compliment a shop like mine can have is for customers to come back to us time and again. I may help a lady find an occasionwear outfit for her daughter or son’s wedding. She then comes back to me for a few holiday dresses. A year later, she’s back for an outfit for […]


High low dresses by Cabotine

High low dresses – it’s time to discover the long and short of it!

High low dresses often feature on the red carpet at high profile award ceremonies and celebrity gatherings. However, this season sees them being introduced to the occasion wear market. These dresses are shorter at the front and have a longer hem at the back. They offer an on-trend option for mums of the bride and […]


How to flatter your body with fit and flare dresses

Fit and flare dresses. A-line. Rock and roll frocks. Call them what you wish. The definition of all of these is essentially a dress that cinches you in at the waist and then flares out at the hips or below the hips. This style has been around a long time because it is so flattering […]


Maxi dresses from Veromia Occasions

Maxi dresses – how to maximize your style this summer

Maxi dresses can look amazing. But let’s face it, they can also look like you’ve slipped out in your nightie if you get the look wrong! So how do you maximise the maxi dress look and get it right this summer? The do’s and don’ts of maxi dresses Maxi dresses hail back to the 1960’s […]


Summer dress 66146 Frank Lyman

Summer dress solutions – how to look hot and stay cool

As the sun starts to shine, a summer dress becomes a wardrobe staple. I know I own a frock shop but there is no way I could get through the summer without a summer dress or two. They are just so easy to throw on when temperatures start to rise. There is no worry of […]


Ascot outfits – winning looks for the race meet of the year

What you wear to Royal Ascot is as important as what you may win at this amazing race event. If you have never been and love dressing up – you must try and get to go. It is a people-watchers paradise aside from the great horse racing.  Ascot outfits demand a strict dress code. What […]


Summer dresses from Smashed Lemon

Summer dresses – how to score the right look at charity fashion show

Summer dresses will be the theme at our forthcoming charity fashion show in Bournemouth. We are so excited to be teaming up to support The Dorset Cancer Care Foundation with this high-profile charity event. Not only is it for a great cause, it is at a great venue too. Taking place on Wednesday 17 May […]


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